It is safe to say that we all have email addresses. Some of us perhaps have two, three, or more. One for personal, one for shopping, and a business email. The most significant part of a business email is the opportunity to market your company. Businesses without websites or properly maintained sites lose out on the opportunity to reinforce their brand with each email. This is one of the reasons why it is important to have an email address that ends with the domain name of your business. When someone hands you a business card, take a look at their email address. Businesses with an email address that ends with anything other than their domain name is a sure sign of a company in need of a website.
For a long period of time we at CreativeSights completely rejected prebuilt or commercial templates, as we were put off by web developers and designers who would simply slap up a commercial template, charge several thousand dollars and call it a "custom" site. We felt it was unprofessional, deceitful and sloppy. However, more recently we have come around and sometimes use commercial templates to reach a more price-conscious market.
Unfortunately, we see it all too often – that old outdated website that a company feels that's all it needs to represent it on the Web.
A website is a dynamic part of your business and it needs to be treated accordingly. Is there any other aspect of your business that you would let continue or exist without any improvement or at the very least continue to perform at least as well as when you implemented it?
CreativeSights is proud to announce that our founder and CEO Andrew Crossan will be teaching Joomla! at the University of California San Diego beginning with the Summer 2012 session.
The best part about working with CreativeSights is that Andrew created a site that fit our personalities. We wanted the freedom to add articles, graphics and new features whenever we wanted and that's exactly what Andrew gave us. We used a tool called Joomla that provides pre-made templates that can be adjusted to your needs. Through Joomla, we are able to make easy adjustments to the site and continually keep it current, but always have Andrew to walk us through the tricky parts. Andrew made our website ideal for us - a perfect blend between helpful guidance and freedom to make the site our own.
What would you find if you "pulled back the curtain" on the average website shop?
Outsourcing overseas is a very common trend in the website construction industry. Very often the business you've contracted to build a website for your company or organization is often no more than a simple salesperson. They'll take your order and then send it to a company in India or the Ukraine to put it all together.
We've seen it firsthand. We constantly receive cold call emails and phone calls from offshore companies looking for our overflow work. Unfortunately, we've also repaired (and in some cases completely rebuilt) quite a few sites that outsourced overseas labor built.
There was a time when moving large documents and files electronically was a real headache. The classic example was when a client had large images or documents that we needed to incorporate into the website. The two most commonly used solutions both had significant problems.
